Creative Thinking

Ten strategies towards creative thinking and meeting challenges:

1. Know your topic:
Do your research; know how the public perceives the brand or product!

2. Understand the brief:
To Know what is required. You first must know where you have come from.

3. Re-think:
Look at a challenge in new or unusual ways. Change your usual point of view.

4. Visualize:
Picture your problem and its solutions. Use mind mapping techniques

5. Produce:
Don’t be lazy! Get busy!

6. Combine:
Make new combinations– in considering options, put them all on the table to find grains of truth or possibility. Then refine!

7. Think in opposites
Often extremes present middle ground where solutions lie.

8. Form relationships
Make connections–similar to mapping but adding text as to why concepts connect.

9. Fail!
Allow yourself to make mistakes.

10. Practice patience:
Learn from experience: think as if you have eliminated a solution toward finding one that does. Outlast the challenge!


1. Know your topic:

Look at a current expectations, connections, emotions and experiences. Then look at what emotions are needed to reposition your brand perception, consciously & subconsciously.
Creative problem solving usually begins with defining the problem.

2. Understanding the Brief:

To know what is required from a creative standpoint you first must know where you have come from and where you need to go to achieve a particular outcome.
Once the creative direction has been agreed upon a particular outcome or supplied format will be required, for example.

The initial design brief must be kept simple and to the point. Information should be restricted to a brief description and may include details about the organisation and its communication objectives; whether corporate identity guidelines exist; if and how copy and photographs will be provided; how many design concepts will be required; whether author’s corrections are likely to be substantial or minimal, production specifications (eg number of pages, quantity, paper quality, size, preferred binding, dimensions of signage, architectural drawings, materials specified etc), and the proposed production schedule. Providing copies of previous examples of work is often helpful.

3. Re-think:

Look at new or unusual ways for brand/product recollection. Find new ways that others are too lazy, or don’t think about.
Creative problem solving Uses:
Mental state shift: Creativity techniques designed to shift a person’s mental state into one that fosters creativity. These techniques are described in creativity techniques. One such popular technique is to take a break and relax or sleep after intensively trying to think of a solution
Problem reframing: Creativity techniques designed to reframe the problem. For example, reconsidering one’s goals by asking “What am I really trying to accomplish?” This can lead to useful insights.
Multiple idea facilitation: Creativity techniques designed to increase the quantity of fresh ideas. This approach is based on the belief that a larger number of ideas increase the chances that at least one of them has value.
Inducing change of perspective: Creative-problem-solving techniques designed to efficiently lead to a fresh perspective that causes a solution to become obvious.
Association, Decisions, Ideas, Imagination, Intuition, Invention, Lateral thinking, Metaphors, Synonyms, Language, Images, and much more.

4. Visualize: Picture your problem and its solutions.

Use mind mapping
Writing down ideas is great for maintaining creative inspiration, but when it comes to working out what ideas work and what ideas don’t, the best solution is to physically map out your ideas on paper using a mind map. Get into the habit of doing this often and your creative mind will begin to recognize great ideas – and not so great ideas – almost instantly.
Huge tip- Use the online visual thesaurus –

5. Produce:

A genius is productive. Don’t be lazy! Find various reference ideas and styles. Make notes and sketch ideas.
Have a creative idea for something? Make it a reality right now. Don’t wait.

Use a visual diary.
The more you get into the habit of jumping on your creative thoughts, the more you will discover how great your ideas really are. Too often people put off their creative ideas, only to find out that someone else has gone ahead and done it and that it was a great idea. I’ve said it before and I can’t emphasize it enough: don’t worry about the risks right off the bat, jump into your ideas. Your creativity is strongest when it first hits, so take advantage of that fact.

6. Combine:

Make new combinations. Combine and recombine ideas, images, and thoughts no matter how strange or unusual. Be open to new ideas.
Our brains are incredible thinking machines capable of creating things you and I can hardly imagine right now. But when we focus all of our thoughts on just one thing, our brains aren’t free to do what they do best: create new ideas. So letting your brain wander and think about anything and everything at once is a great habit to get into. By not limiting your brain to just one train of thought, you open up a lot of doors. And if you’re having trouble fueling your creativity through an open mind, you can limit your thoughts to something random (a light switch, a piano key, an umbrella) and then let your mind wander around those ideas.

7. Opposites

Think in opposites and find connections.
Use a “Compare and Contrast Chart.” Or “Venn Diagram”
Compare means you should describe how they are the same.
Contrast means you should describe how they are different.
Compare and Contrast charts help you organize your thinking about similarities and differences.
Be aware of the body’s natural tendencies, usually in any given work environment where productivity is key, the left or “logical side of the brain usually dominates.
The left side of the brain processes information in a linear manner, that is, it processes from a part to a whole. It takes pieces of information, lines them up, and then arranges them into a logical order before forming conclusions.
Our job is to use the right side of the brain to be creative when needed for more creative connections and visually explain these connections in an original way to those who would not normally make, or see the connection.

8. Form relationships; make connections.

The right idea comes along at the right time, if you are looking too hard for a solution, sometimes you can never find it.
Creativity frequently hits when you least expect it, and – if you’re like most people – you can’t expect creative insights when you are struggling to finish a project or stressing about something. So what should you do? Turn work into play from time-to-time by making an effort to relax and have a little creative fun. Whether it’s a few minutes a day, or a few hours a week, make time for yourself to paint for fun, take random pictures, or write funny articles.
By turning creative time into play time, your creativity will spark more frequently and your creative ideas will be much more impacting. However you must be mindful of the end goal or required outcome. Stay focused on the task at hand.

9. Fail!

Great accomplishments are often the result of chance, but chance born of many “unsuccessful” experiments.
Fear of failure limits creativity.

Failure is not an option–it’s a requirement. This talent shouldn’t be discounted: it’s a necessary part of interactive design. We can’t diminish the importance of convention or usability when being creative, but the fear of opposing them can kill the creative spirit and hide our most promising work. It’s this fear of breaking conventions, of not being understood, of failing that dooms us to repeat what others have done.
Allow yourself to make mistakes. Learn from these experiences; preparation to fail is the path to success.

10.Be Patience, Be “OPEN” drop the ego.

Giving your mind as long as possible to come up with something original, and learning to tolerate the discomfort of pondering time and indecision.
This will give you the space to be at our most efficient, and be able to switch backwards and forward between two modes.
The “open, receptive creative mode”
And the more usual cognitive working “closed mode”
But — here’s the problem — we too often get stuck in the closed mode. Under the pressures which are all too familiar to us, we tend to maintain tunnel vision at times when we really need to step back and contemplate the wider view.
This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.
“Creativity is not a talent. It is a way of operating.”
John Cleese on Creativity

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